AT DIFFERENCIATE, WE...

know that hope is not a strategy! We know that doing things the same way and hoping for a different outcome truly is the definition of insanity.
 
Our focus is to breakdown specific areas of your business into manageable silos, dissect them and provide measurable constructive recommendations based on our vast experience and proven results. Our method is to collaborate with your team to clearly identify the strengths and weaknesses of your organization and provide a road map to maximize what you are already doing well and improve areas of struggle. 
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SALES TRAINING

Can Salesmanship really be taught? Well, Neil Piitz, who has personally sold over $20 million dollars, has mentored many of the current leaders in the promotional products industry … so YES it can!! 
 
Neil’s coaching and advice has changed the lives of countless salespeople as distributors, suppliers and multi-line representatives. His profound yet simple approach to the sales process has had him rated by sales teams in Canada and the U S as the Top Presenter at sales conferences and industry events. Using entertaining true stories, Neil will teach participants to detect when to push and when to  pull back. ​ He  will train your sales team in the basics and intricacies of flourishing sales relationships, exceptional problem solving, and offer immediately doable solutions and ideas. 

Differenciate is prepared to take their successful READY SET GROW Seminar, which was the best-attended Ontario PPPC chapter education presentation ever, and tailor it to your business channel, unique opportunities and challenges, and create a personalized learning experience for your team. Thirty years of selling and Neil still believes that above all selling should be FUN … and he promises these sessions will be effective, relevant, interactive and FUN!​

ANALYZE GO-TO MARKET STRATEGY

Working harder than ever and not getting the return?
Sometimes it’s not you; it’s them!
 
The proper account base is key as we cannot be all things to all people and should not waste our energy and resources trying to be. Finding and understanding the right fit for your offering sets the stage for steady long-term sales growth. This often-overlooked premise can change your go-to-market strategy and dramatically lower your cost of sales and customer acquisition.  This exercise and segmentation process will have you asking yourself why you’ve never done it in the past.
 
Neil will assist you in analyzing your current strategy in light of your strengths and goals. He will set your company in the right direction to focus on that strategy using proven tactics, and help keep you on track by monitoring progress and suggesting manageable shifts toward success.

GROWTH STRATEGY SIMPLIFIED

Not a “big player”?  Not the worst thing in the world in today’s market.  If you are a smaller company and assumed you could never work with a consultant, think again!  
 
Work with Neil for a day, a few days, or a week and you will have a better understanding of where you are today, where you can go, and what it will take to get there. Let him guide you and your team in brainstorming and visioning sessions to get you on the path to growth and increased profitability. Neil’s proven track record makes him the right fit to help you uncover the reality of your market position, answer your questions with honesty and humility, and most importantly provide tangible steps to growing your business.

Neil will share and teach his proven formula to any group or organization in a way that not only will your team want to learn but also be highly motivated and well equipped to make one degree shifts to excellence.

MOTIVATIONAL SPEAKING

Let Neil take your team on an inspiring journey from starting his company with 3 people to selling it to a pension fund in just 15 years with sales exceeding $40 million annually. Invite him to tell why his was the first Canadian company to crack the ASI TOP 40 distributors and share how the rise to the top and the ability to stay there can happen for your team and your company.
 
Neil’s approach is grass roots, entertaining and effective as he shares some humbling learning experiences attendees can relate to. The players on your team will be entertained and inspired by the humorous side of the journey and the industry. The presentation wraps up with intimate Q&A that leaves the group laughing, thinking and equipped to do the next right thing!​

SUPPLY CHAIN MANAGEMENT COACHING

Our supply chain controls the promotional products industry yet is often the most abused and underutilized asset for distributors and suppliers alike.
 
Neil’s diverse resume and experience makes his understanding of the supply chain second to none. With 7 consecutive years as National Distributor of the year and Senior VP of the largest Canadian Supplier (Ash City) under his belt, Neil will show you how to develop and nurture fair and profitable distributor-suppliers partnerships. Challenge him to help you get the most out of the industry’s lucrative supply chain while maintaining integrity and healthy long-term relationships. 

NETWORKING & CLIENT MANAGEMENT COACHING

Are you struggling to reach the right people in the right markets at the right time?
 
Let Neil teach you how to open doors in both Canada and the USA  - doors of customers and partners you never thought you could reach. 30 years of networking experience that lead to growth, financial success, mergers, acquisitions and life-long business relationships and friendships, Neil can teach you how to reach the who’s who of the industry and launch you into solid and mutually beneficial relationships. He shares his simple yet profound customer interaction formula that will launch you into partnerships you never dreamed of.​

COMPANY EVALUATIONS & EXIT STRATEGY

How do I figure out what the next steps are for my business?
Should I sell it? How would I do that? 
Should I have an exit plan?
​Where do I begin?”
 
If any of these thoughts and questions has crossed your mind, but you are unsure about the ifs, ands, buts and next steps, call Neil to help you navigate these murky waters. He has successfully been foundational to the merge of Reaction Promotions and Accolade Marketing Concepts, the acquisition of Merit Impressions, the sale of ARPG to Golftown and the sale of Ash City to Alpha Broder.  Neil’s involvement and direction being central to these mergers and acquisitions will be invaluable to you as you rely on his detailed knowledge of such transactions. Don’t be fooled, industry experience does matter when it comes to understanding the value of your business and getting the maximum for it.