Add Impact, VP Sales & Marketing Sept 2013-Oct 2016
|
> Developed attainable and growth oriented annual marketing plans
> Devised effective tiered sales targets: corporate, departmental, individual sales rep > Coached sales team to largest revenue in company history (2015) > Implemented sales compensation program delivering most profitable year in company history > Created new go-to-market strategy leading to increased margins while industry margins were declining > Introduced and directed collaborative supply chain team (internal program team and preferred vendors) > Increased margins, fill rates & program customer satisfaction by maximizing efficiencies > Awarded Best Ever Attended PPAC seminar for READY SET GROW > Keynote presenter at PPPC National Convention 2015 (Ready Set Grow Seminar) |
Ash City, Senior VP of U.S. Business Development, Aug 2012-Sept 2013
|
> Managed 22 key U S accounts
> Generated 24% growth within group exceeding sales targets by 12% > Built a dramatic new book of business > Worked in conjunction with CEO & President with respect to the successful sale of Ash City to Alphabroder (2013) |
Ash City, VP U.S. Sales, July 2010-Aug 2012
|
> Managed U S sales team and sales budget process
> Invited to be integral part of steering committee tasked with managing Ash City business globally > Achieved 12% growth in U S in 2010 > Trained North American sales team on consultative sales process > Designed and implemented the MARC ( Marketing Advisory Rep Council) > Bridged the gap between sales and management; between Canadian and US sales teams > Built lasting relationships with Distributor and Supplier industry leaders |
Accolade Reaction Promotions, Principle | President, 2004-2008
|
> Orchestrated merger of Reaction Promotions Inc. & Accolade Marketing Concepts to become largest distributor in Canada
> Acquired Merit Impressions in 2006 > Recognized in ASI Top 40 in 2007 (first Canadian Company) > Managed sales teams across Canada > Facilitated logistics and operations at Concord distribution centre > Directed and executed move into new facility July 2008 > Earned Canadian distributor of the year 2004-2008 > Sold interest to Omers pension fund in 2008 & resigned with revenue exceeding 40 Million in annual sales |
Reaction Promotions Inc., Founder, 1993-2004
|
> Opened door in 1993 with 3 employees
> Achieved Fastest organic growth in Canadian industry 1994-2004 > Recognized as Team Task Force top distributor 1998-2004 > Awarded PPAC National Distributor of the year 2001-2003 |